Last time in Leveraging Twitter For Your Business, we talked about 5 ways to build a bigger, more loyal group of followers. Now, having thousands (or millions!) of Twitter followers is fine, but it doesn't mean much unless you leverage them to share the news about Cafe 2.0 and build bigger, more profitable groups! This time, we'll look at 3 "case studies" of businesses who have used this exciting platform to boost revenue, and attract more (and more passionate) customers!
REAL WORLD SUCCESS STORY #1: KOGI BBQ
Around Los Angeles -- where Gano Excel, USA is proud to make its corporate home -- there's an edible sensation that's taking street corners by storm. Food-lovers are lining up for more than 2 hours to get a taste of Kogi BBQ, a delicious fusion of Korean and Mexican fare that is sold exclusively from the back of mobile trucks. And Kogi BBQ revolutionized on-the-go cuisine in L.A. by updating users about their location using Twitter.
The company tweets its locations a few hours before they arrive; by the time they get there, they have a huge group of people clamoring for this trendy taste sensation. Newsweek calls them the US's first "viral eatery" (don't be scared -- that's a good thing, in Internet terms!) -- attracting more customers by spreading their location like some people spread YouTube videos or cool new Web sites.Lots of companies have followed their lead, and to equally impressive success!
How Can This Work For My Gano Excel Business?
If you plan on having a real-life meet-up in your town, Tweet its location in the days and hours leading up to the event! Use these "Twitter alerts" to remind your local followers about the meeting, then encourage those who attended to Tweet their reactions to the meeting after they've gone home. By drawing a connection between your real-world business and your online identity, you can build a happier, more devoted and engaged group, and make every meeting a gala event!
REAL WORLD SUCCESS STORY #2: THREADLESS TEE-SHIRTS
Threadless Tee-Shirts, a $30 million a year Chicago-based venture, sells limited edition runs of unique tee-shirts that are created by their active user-base. Styles and trends that begin at Threadless often find their way to major retail stores like Target and Wal-Mart: they're on the "cutting edge" of tee-shirt design, a young company using the Internet to redefine fashion and "cool" on a monthly basis!
Threadless began using Twitter to launch contests and encourage users to create their own tee-shirt designs. And boy, did it ever work: since Threadless began their Twitter campaign, they've increased revenue by 6 figures in the first 5 months of the program!
How Can This Work For My Gano Excel Business?
You can use Twitter to design contests that will incentivize your group. It's a convenient, quick way to get the word out about new sales competitions or group-generated marketing pushes, and provides an easy venue for recognizing your team members' triumphs!
REAL WORLD SUCCESS STORY #3: ROSE ASSOCIATES
We know this is the one you've been waiting for! Using the search function on Twitter, New York-based marketing and real-estate management firm Rose Associates find hundreds of new leads a month. By searching for Tweets that use terms like "moving to New York City," or "no-fee New York," this company is able to connect with consumers who are actively interested in their product!
How Can This Work For My Gano Excel Business?
As one article points out, the key to leads generation on Twitter is to "listen for people expressing a need for your product or service." Search for people who are Tweeting about income troubles, the desire to live a healthier life, their love of coffee, their interest in holistic medicine, etc. -- by targeting these consumers, you will generate a list of leads for people actively seeking what you have to offer!
Next time in Gano Excel's Leveraging Twitter For Your Business, we'll discuss 5 sure-fire ways to not achieve your goals on Twitter. This is one you don't want to miss, so make sure to keep an eye out for it in the next few days!
Do you know someone who sky-rocketed their business to a new level using Twitter? Want to share your own Twitter success story? Tell us in the comments!
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