Gano Excel's Journal of Enriched Living: Official Corporate Blog

Leveraging Twitter For Your Business (2 of 5): Online Buzz Meets Real World Success

Last time in Leveraging Twitter For Your Business, we talked about 5 ways to build a bigger, more loyal group of followers. Now, having thousands (or millions!) of Twitter followers is fine, but it doesn't mean much unless you leverage them to share the news about Cafe 2.0 and build bigger, more profitable groups! This time, we'll look at 3 "case studies" of businesses who have used this exciting platform to boost revenue, and attract more (and more passionate) customers!

REAL WORLD SUCCESS STORY #1: KOGI BBQ

Around Los Angeles -- where Gano Excel, USA is proud to make its corporate home -- there's an edible sensation that's taking street corners by storm. Food-lovers are lining up for more than 2 hours to get a taste of Kogi BBQ, a delicious fusion of Korean and Mexican fare that is sold exclusively from the back of mobile trucks. And Kogi BBQ revolutionized on-the-go cuisine in L.A. by updating users about their location using Twitter.

The company tweets its locations a few hours before they arrive; by the time they get there, they have a huge group of people clamoring for this trendy taste sensation. Newsweek calls them the US's first "viral eatery" (don't be scared -- that's a good thing, in Internet terms!) -- attracting more customers by spreading their location like some people spread YouTube videos or cool new Web sites.Lots of companies have followed their lead, and to equally impressive success!

How Can This Work For My Gano Excel Business?

If you plan on having a real-life meet-up in your town, Tweet its location in the days and hours leading up to the event! Use these "Twitter alerts" to remind your local followers about the meeting, then encourage those who attended to Tweet their reactions to the meeting after they've gone home. By drawing a connection between your real-world business and your online identity, you can build a happier, more devoted and engaged group, and make every meeting a gala event!

REAL WORLD SUCCESS STORY #2: THREADLESS TEE-SHIRTS

Threadless Tee-Shirts, a $30 million a year Chicago-based venture, sells limited edition runs of unique tee-shirts that are created by their active user-base. Styles and trends that begin at Threadless often find their way to major retail stores like Target and Wal-Mart: they're on the "cutting edge" of tee-shirt design, a young company using the Internet to redefine fashion and "cool" on a monthly basis!

Threadless began using Twitter to launch contests and encourage users to create their own tee-shirt designs. And boy, did it ever work: since Threadless began their Twitter campaign, they've increased revenue by 6 figures in the first 5 months of the program!

How Can This Work For My Gano Excel Business?

You can use Twitter to design contests that will incentivize your group. It's a convenient, quick way to get the word out about new sales competitions or group-generated marketing pushes, and provides an easy venue for recognizing your team members' triumphs!

REAL WORLD SUCCESS STORY #3: ROSE ASSOCIATES

We know this is the one you've been waiting for! Using the search function on Twitter, New York-based marketing and real-estate management firm Rose Associates find hundreds of new leads a month. By searching for Tweets that use terms like "moving to New York City," or "no-fee New York," this company is able to connect with consumers who are actively interested in their product!

How Can This Work For My Gano Excel Business?

As one article points out, the key to leads generation on Twitter is to "listen for people expressing a need for your product or service." Search for people who are Tweeting about income troubles, the desire to live a healthier life, their love of coffee, their interest in holistic medicine, etc. -- by targeting these consumers, you will generate a list of leads for people actively seeking what you have to offer!

Next time in Gano Excel's Leveraging Twitter For Your Business, we'll discuss 5 sure-fire ways to not achieve your goals on Twitter. This is one you don't want to miss, so make sure to keep an eye out for it in the next few days!

Do you know someone who sky-rocketed their business to a new level using Twitter? Want to share your own Twitter success story? Tell us in the comments!

Ganoderma 101: Organic Germanium (Part 5 of 5)

This is it: the last installment of Gano Excel's special 5-part series, Ganoderma 101! For the "grand finale," we're proud to present Organic Germanium, perhaps the most powerful weapon in Ganoderma lucidum's 5-cannon artillery of health-boosting mega-nutrients!

Germanium is a powerful mineral that has been used for centuries to help treat a battery of diseases, including (but not limited to):

• Anemia
• Digestive disorders
• Asthma
• Eye disease
• Certain types of cellular malignancies
• And much more!

Germanium's powerful potential healing capabilities are based on three major changes it makes in your body's overall balance. Germanium has been shown to:

1. Discharge abnormal electrical impulses around cell abscesses
2. Boost your body's overall "good" oxygen levels
3. Regulate your body's whole electrical system

Basically, you could call Germanium the "plant manager" for the giant power plant that is your body: by keeping all your electrical charges in harmonious balance, Germanium could help prevent and treat disastrous "core meltdowns."

Scads of scientific studies have highlighted Germanium's powerful health-boosting capabilities, but it's important that you take only the purest-available products. Lucky for you, Gano Excel's 100% organic Ganoderma lucidum extraction process provides the purest-possible doses of all 5 of Ganoderma's core health-boosting components!

Thank you so much for joining us for this special series here at the Gano Coffee Blog. It's our mission to provide you with the best, most accurate information available to us so you can make an informed decision about how best to boost your well-being. As you make your decision, please remember: the purpose of all of our informational articles is to provide you with solid facts and science-based reasons for "The Magical King of Herbs'" health benefits. As always, we're not making claims here: we're simply providing you with information that can help you make an informed decision about our products. Consult with your doctor before beginning any herbal regimen!

Leveraging Twitter For Your Business (1 of 5): Find More Followers!

In the last 6 or so months, just about everybody and their grandmother has started up a Twitter account. They've used those precious 140-characters to tell the world all about their opinions, likes and dislikes, and views on everything from politics to movies, great restaurants to that one time they stubbed their big toe. Sure, a lot of Twitter posts are what Web folk would call "egocasting" -- just telling the world about yourself for the sake of telling the world...well, all about yourself. But more and more businesses are tapping in to the marketing power of this cool new medium, some with amazingly profitable results!

Fact: one tee-shirt company was able to ramp up sales by 6 figures! Fact: a real estate marketing firm out of New York generates hundreds of new leads a month! Fact: regular people like you and me have gained millions of followers just by sharing their views with the world! And all this with tiny, 140-character updates -- "tweets" -- that are taking the market by storm!

Twitter's not just a fly-by-night trend anymore: it's a sizable marketing venue, a kind of open-air market where people with a distinctive voice and a great opportunity to share can make a massive impact...provided they know the secrets to success on the site. Lots of Gano Excel affiliates are already leveraging this Web site for their own businesses -- now, we want to share 5 ways that you can take your budding Twitter account from fun hobby to a lead-generating, revenue-boosting machine!

Twitter Hint #1: FInd More Followers!

You can update your Twitter account 200 times a day, but it won't mean much if you don't have people reading what you post! Followers are the cash of Twitter: everybody wants more of them, only nobody seems to know the "secret formula" for finding them!

Well, here are some hints that can help you attract more followers on Twitter and share the news about Cafe 2.0 with even more people!

1.  Get Your People "Retweeting!" This is so important! Encourage everyone who follows you already -- your friends, family, co-workers, and online buddies -- to retweet some of your best Tweets on their own page. By getting your followers to re-post the cool things you've written, you'll attract attention from their followers, who will re-post the cool thing they saw on their friend's page, which will attract their followers! (This ought to be pretty familiar for all you network marketers out there!)

The formula for a "retweet" goes like this:

RT @ganoexcelcoffee: New contest up on the blog! Check it out!

Now, notice that the "RT @username" part takes up a little bit of your 140-characters...so if you want your posts retweeted, then keep them short and to-the-point!

2.  Use "Hash" Tags! "Hash" tags -- like #coffee, #networking, #marketing, #health, etc. -- help other Twitter users to find posts that interest them. When you're Tweeting about Gano Excel's amazing products and opportunities, make sure to include "hash" tags that are relevant to the topic you're posting about. For instance:

just had the best coffee of #coffee ever! it's called gano cafe!

or

#coffee that's good for your #health? it's true!

The power of the "hash" tag is that when people click on #'d word, they'll be taken to more tweets about the same topic. So that means that by crafting interesting tweets around popular tags, you can expose literally millions of people to Gano Excel!

3.  Be Twitter-Aware "Offline!" Whenever you have a chance, tell people in real life about where they can find you on Twitter, Facebook, etc. There's still no marketing like bellybutton-to-bellybutton marketing!

4.  Get Out There and Interact! Like all of the "new Internet," Twitter is a social medium -- meaning that in order to make an impact, you've got to interact with others! If somebody contacts you via Twitter, tweet back! Likewise, if you're browing Twitter accounts and see something you like, make sure to Tweet at the user. If your whole Twitter stream is just about the product and opportunity, without any attempts to interact with the larger Twitter world, you can be guaranteed not to find the followers you want. Get out there and communicate: show your fellow Tweeters that you're more than a marketer...you're also an engaged member of the online community!

5.  Follow Other People! Don't be afraid of finding and following people who are similar to you, or say things you think are cool or interesting. Remember: to find more followers, you have to be an active member of the online community. And doing that means reaching out to people you admire, and getting them to follow you.

In our next segment, we'll discuss a couple of huge "Twitter Success Stories," and how you can do what these companies did to bring your own business to the next level! Make sure to check in!

Do you have any cool Twitter hints? Are you active on Twitter, and want to leave your username for the world to see? Tell us all about in the comments!