It's a fair bet that you or someone you know has been negatively impacted by this downturn in the economy. Lost a job, defaulted on a home. And we all know it's a tragedy whenever the economy gets in the way of our journey towards enriched living, when sacrifices have to be made just to survive. That's the nature of hard times; and sure, we know they'll be over someday soon, but right now it just seems like they'll never end.
The direct selling industry hasn't turned a blind eye to the problem.This month's issue of Direct Selling News, the official magazine of the Direct Selling Association, contains a feature article called "Keeping the Dream Alive: How Great Leaders Do It" by Jane Edwards Creed. The question it seeks to answer is, How do I keep my team motivated in the midst of turmoil?
Say someone in your downline isn't performing up to standard. Now, it's awful easy to lead by fear -- demanding quotas, bullying the results you want -- or by getting frustrated. But providing your team with a vision of a brighter future and offering them solace in hard times will get you better results.
As clinical psychologist and motivational speaker Pat Pearson puts it, "People are simply not inspired by...sales goals. It
does not. When people become fearful, they contract and are paralyzed.
Quotas mean nothing to them in times of uncertainty."
Instead, Pearson insists that we need to celebrate our affiliates and actively seek to help them when times are tough. We spoke with Gano Excel affiliates Kern T., Armand P., and Freddy A. to find out practical strategies they are using to keep people motivated here.
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Kern T.
Kern T. is famous around Gano for his warmness and excitement. He says the key to inspiring your organization is to "keep things simple," and remind them that all good things take time.
"I do it by telling them that Gano is a marathon we are participating in. We're in for the whole 26 miles," he says. "This isn't a 100-yard dash. I tell them, 'Do not give up. Just finish the race.' Things are going to sidetrack us, make us want to quit the race -- family members telling you you won't make money, friends refusing to sign up, personal or financial problems. Just stay focused."
Kern draws his own inspiration from the huge support network made available here at Gano.
"[Our CEO] Joven Cabasag and [VP of Administration] Marircar Cabrera are a huge inspiration. If it wasn't for them, none of us would be here. They keep this company going so that affiliates have the opportunity to make money and share this amazing product."
He adds, "I also look to DJ and Arthur, the two affiliates who introduced me to Gano, and Noel and Julian, who helped me kick my business to the next level. They pulled me up when I was just starting, and now I can do the same for others."
Armand P.
Armand P., a seasoned marketer, says that directly addressing concerns is the best way to inspire and help your team.
"If I have someone who's in trouble, I confront them and ask, 'Is there anything I can do for you?' If it's a personal problem, I can offer assistance -- but only on the business end, not the personal. For instance, I could sponsor people into their organization, then tell them, 'There you go, I just gave you 4 or 5 people -- I'm trying to give you a hand.'"
Armand says the key to motivation is finding coachable people, people who can be inspired by and easily duplicate the lessons of their leaders. His method is to empower his downline by teaching them how to do presentations on their own, thus allowing them to grow at their own pace.
"I lead by making other leaders. If you're coachable, I'll show you what I learned."
Armand points out that, unlike traditional corporations, network marketing thrives on teaching others your skills to success. Whereas in a corporate environment you might be afraid of losing your job to your apprentice, in network marketing your livelihood depends on duplicating yourself and your methods.
"If you're coachable," Armand concludes, "We can be friends for life. Show [your downline] everything you know, and you will skyrocket."
Freddy A.
Freddy's motivational style can be summed up in one sentence.
"I get them back to their dreams," he says. "I get them not to just focus on the negative."
Instead of ignoring your team member's personal problems, Freddy (like Armand) suggests you confront them directly.
"Make them understand whether or not their situation is real. If it is, they have to face the situation and find a solution."
This can be accomplished through self-empowerment. Freddy does this by suggesting books, tapes, movies, or seminars that may help his team member improve their situation.
Freddy concludes, "People fail because they don't know how to believe in themselves again. One seminar can get them excited again, because they can see that people are facing the same things as they are."