Gano Excel's Journal of Enriched Living: Official Corporate Blog

Presenting...The Promenade at Gano Excel!

Gano Excel's social center in Irwindale, California has a new name...and three exciting events to celebrate the most unique space in the industry!

We're proud to announce that our social center is now officially known as The Promenade at Gano Excel!

Designed by CEO Joven Cabasag, The Promenade at Gano Excel is a unique syngerizing of meeting space, social lounge, and mobile office into one harmonious whole, offering affiliates a place to prospect, motivate, and hang out: all at the same time! It's also a popular entertainment venue, its stage offering some of the greatest artists of our time in intimate, once in a lifetime performances.

The Promenade at Gano Excel has an almost magical sway over everyone who enters it: if they're not sure about joining the most exciting opportunity in the industry before they enter, they're sure convinced once they leave!

If you're local to Southern California, then you won't want to miss our March "Perfomances" Series at The Promenade at Gano Excel, featuring some of today's hottest musicians! 

March 19, 2010 (9:00 PM): An Evening With Kevyn Lettau

One of America's foremost vocalists in a rare stage appearance, only at Gano Excel USA!

Born in Berlin, Germany, Kevyn Lettau's love of jazz, rhythm & blues, and Brazilian music led to her to a new life in "the land of the free." Touring North America with legends like Sergio Mendes and Al Jarreau, Kevyn developed a unique style that has wowed audiences for more than 2 decades, and is sure to blow you away in her intimate performance at The Promenade at Gano Excel!

Click here to order tickets to Kevyn Lettau @ The Promenade at Gano Excel, 3/19/2010!

March 20, 2010 (8:00 PM): Miguel Vera, "Intimately Yours"

Pinoy singing sensation and TV personality Miguel Vera presents an evening of intimate song at The Promenade at Gano Excel!

With three Platinum Record Awards for his three studio albums and Grand Prizes at the Metro Musika National Competition and other prestigious awards, Miguel is an international artist of breathtaking talent and depth. In addition to his musical work, Mr. Vera also hosts a popular television show and has appeared in numerous films. Come spend an evening with Mr. Vera and special guest Rache Thomas at The Promenade at Gano Excel!

Click here to order tickets to Miguel Vera @ The Promenade at Gano Excel, 3/20/2010!

March 27, 2010 (8:00 PM): Pauline Wilson with Michael Paulo
Pauline Wilson, who as lead singer of Seawind stormed the charts in the 1970s, is coming to The Promenade at Gano Excel to perform her unique brand of pop and jazz fusion!

A singular musical force, Ms. Wilson performs romantic and inspirational tunes along with her band, Intuition, featuring Michael Paulo on saxophone.Join us at The Promenade at Gano Excel to see two living legends perform songs to warm your heart and raise your spirits!

Click here to order tickets to Pauline Wilson with Michael Paulo @ The Promenade at Gano Excel, 3/27/2010!

Performances
at
The Promenade @ Gano Excel
4828 4th Street
Irwindale, CA 91706

Order tickets in advance: shows are nearly sold-out, and tickets are going fast!

Fido Begs, Rolls Over For Ganoderma!

Want a super-pooch to beat all super-pooches? As more and more professionals consider homeopathic treatments for pets, one major herbal contender is knocking out all the competition. And the winner, as usual, is Ganoderma lucidum!

Sometimes, you just have to say "Wow -- how can one little mushroom do so much?!" We had that moment the other day, when a friend told us cutting-edge veterinarians are recommending Ganoderma lucidum as part of your pup's daily diet!

University of Florida Veterinary Scholar Dr. R.M. Clemmons suggests in his article "Integrative Treatment of Cancer in Dogs" shoring up Lassie's immune system with regular doses of Ganoderma lucidum, the powerful little 'shroom that enriches all our Gano Excel products!

In addition to Ganoderma's seeming positive effects in fighting canine diseases, Dr. Clemmons also suggests Ganoderma for improving your pup's immune and digestive systems, and providing them more energy for their doggy day.

(Reports are inconclusive concerning Ganoderma's ability to stop those, eh, "messes" on the kitchen floor -- but hey, you never know!)

Blogger Jennifer Gittins over at eHow also offers ideas for enriching your woofer's diet with Ganoderma lucidum in her article "Reishi Mushroom Treatments for Canines". According to Ms. Gittins and Dr. Clemmons, your doggy's dosage should be:

• 1/4 human dosage for small breeds
• 1/2 human dosage for medium breeds
• 1 full human dosage for large breeds

As with anything you'd put in your own body, make sure to consult a doggy doctor before you introduce Gano Excel's products into Bowser's food bowl!

So, next time you send Lassie out to pull Timmy from the well, make sure she's got her collar, injections, and enough Gano for her and the kids. Is there anything this awesome mushroom can't do?

Peru and Colombia Join Gano Excel's "One-Tree" Family!

Gano Excel North America continues to boom with both the Peruvian and Colombian markets slated to merge into the growing "One-Tree System"!

This week, Gano Excel, North America was proud to host Latin America Regional Director Christopher Tidwell to our offices in Irwindale, California to discuss the expansion of the One-Tree Enrollment System to South America!

The One-Tree System seamlessly integrates all three North American markets -- Mexico, Canada, and the US -- into one Gano famiy, ensuring ease of enrollment across borders and simple multi-national distribution of our groundbreaking products. The announced inclusion of our Peruvian and Colombian markets into the One-Tree System is an exciting move forward for a company that never seems to stop progressing: now, affiliates across two continents can join forces to build the best, most energized, and most profitable groups in network marketing!

Since its official launch in October 2008, Gano Excel Peru has proven to be one of our strongest international markets, with skyrocketing sale and mass momentum on a truly epic scale.

"Peru has proven itself to be a very strong market," Mr. Tidwell said at today's meeting with North American Executives, "and the opportunity to extend this success into other regions of North America is truly unprecedented."

Unprecedented is right: with all this growth and expansion, Gano Excel's One-Tree System is quickly becoming one of the most powerful trans-national agreements in network marketing!

Gano's South American markets are slated to join the One-Tree System by late-March 2010. Further details about building businesses in these thriving markets will become available as the roll-out approaches!

Mass Momentum Peaks -- In Under 3 Minutes!

We don't usually post “viral videos” here, but this one offers such a powerful lesson in leadership, we just had to share it with you!

At the recent TED Conference – a super-meeting of great business minds, futurists, and trend-shapers – inspirational thinker Derek Sivers presented a video that tickled our ribs and provided a powerful lesson on how to take an idea from one “lone nut” to a massively-motivated group of followers!

In under three minutes, a shirtless guy dancing on a hillside is able to attract a huge group of merry revelers – just by doing what he's doing! By being a leader and doing something easily-duplicatable, this (literal) “mover and shaker” starts a phenomenon! Sound familiar at all?

The video and commentary are available on Derek Siver's personal Web site -- but you can watch it right here, as well. Make sure to turn up the volume on your computer, as Mr. Siver's commentary is what makes this video so powerful!

When was the last time you saw momentum peak? What advice can you share for becoming a great leader? Tell us in the comments!

Leveraging Twitter For Your Business (3 of 3): 5 Twitter No-No's!

The most devoted Tweeters are in almost constant contact with their online identity, making the platform a marketers dream come true. Using applications like TweetDeck for their computers and Tweetie for their "smart phones," these "Super Tweeters" get a constant stream of new updates from the people they're following.

You can deliver concise messages to current and future customers in a snap! And if you have a good, friendly, and appealing message to send, Twitter can be one of the most powerful tools in your marketing arsenal. But it can also spread bad, annoying, or offensive messages just as quickly. So "Business Tweeter Beware!": it's important that your very mindful of what kinds of things you're sending, how often, and why!

Just like people in real life, Twitter users can be offended -- and as Gano Excel marketers, that's the last thing we want to do to our prospective teammates. With that in mind, here are 5 "Twitter No-No's" that are guaranteed to turn-off your customers and wreak havoc on your Twitter marketing efforts.

1.  DON'T BE NEGATIVE! Say a competitor is vying for your customers on Twitter, or one of your team members has done something you don't like. What do you do? Sure, it might tempting to tweet your grievance in public: to call out the competitor's stuff as phony, or publicly shame your team member. But please, don't!

As Gano Excel marketers, it's your job to be positive -- we're in the "attraction marketing" business here, and we have to show by cheery, optimistic, positive example that we've got the best product and opportunity in the world. If your Tweets are negative or insulting, you're setting a bad example for your group, and making Gano Excel look bad to the outside world...and that's the last thing we want!

2.  DON'T AIR YOUR OPINIONS LOOSELY! There's a famous Twitter story about a man who Tweeted about how much he hated one particular town. He didn't mention the town in the Tweet, but the people he'd come to the town to meet with "connected the dots," and he ended up losing a very important account.
Yikes! One off-hand Tweet cost this man big bucks!

What's the lesson here? Twitter is a public platform: if you're using it for marketing purposes, anybody in the world can read your Tweets, and anybody in the world can be offended or hurt by them. Think before you Tweet: you may have had a terrible time in someone's city, or thought that one particular restaurant was just awful, but for heaven's sake, keep it to yourself! Again, as Gano Excel marketers, you ought to project a chipper, positive image -- and dissing a place, thing, or person doesn't fit with that at all!

3.  DON'T BE RUDE! When you think "successful woman," Oprah Winfrey probably pops into your head. She's a billionaire and a mega-star, a power broker who can make and break politicians, authors, doctors, and just about anyone else with one recommendation. But according to a recent article in INC. Magazine, Ms. Winfrey made a big goof in her very first Tweet.

"HI TWITTERS," Ms. Winfrey wrote, "THANK YOU FOR A WARM WELCOME."

The Twitter community was shocked. In Internet-ese, typing in all-caps is the equivalent of screaming at the reader. So effectively, Oprah Winfrey shouted at all of her followers on her very first day! 

If you're one of our lucky RankMakers 500 Malaysia Trip winners, you'll probably want to find out as much about Malaysian customs as possible, so you won't offend anyone when you get "in-country." Likewise, learn what's cool and not-so-cool before boarding your digital flight to Tweetland! Just like any real place, the Internet has its own culture. If you're new to marketing on the 'Net, then be as mindful of the etiquette, rules, and customs online as you would be if you were visiting a new country.

4.  DON'T GIVE TOO MUCH INFORMATION! A person who goes on a TV talk show to talk about  the alien they had a love affair with probably has different standards than most folk when it comes to what they're willing to share in public. Some people are more reserved, some people are more open -- and as marketers, we've got to be very aware of this.

Don't get too personal with your Tweets! What you think is a cool factoid might freak someone out; likewise, what you think is freaky might be standard for another person. When you're using Twitter for business, make sure to stick to the product and opportunity, only sharing the most standard, least-offensive personal details; and never comment on someone else's personal situations, unless you're got something nice or encouraging to say that fits your marketing strategy!

5.  DON'T BE A SPAMMER! Now, this is the big one! As we told you in our first article in this series, it's great to be in contact with team members and prospects via Twitter: sharing the opportunity and showing how it can touch their lives in a real way. But that doesn't mean you should just copy-and-paste a standard Tweet and send it out over and over again! "Spamming" your followers with the same message and link over-and-over again is a sure-fire way to tick them off. 

Think of it this way. Say you're in a big, open-air public market, and there are two peddlers trying to get you to buy their necklaces.

The first peddler stands on top of a box with a bull-horn, screaming, "BEST NECKLACE IN THE WORLD EVER ONLY $2!" You walk up to this person and ask them what the necklace is made out of. In response, they stick the bull-horn to your ear and cry, "BEST NECKLACE IN THE WORLD EVER ONLY $2! BUY MY NECKLACE NOW!" Ears-ringing and nerves jostled, you'd probably get away from the guy as fast as possible.

Across the market is another peddler selling a similar necklace. He has a group of about 20 people around him, and he's passing the necklaces around. One woman asks him if the clasp is durable, and the peddler stops to show her how it opens and closes with ease. Another person asks if the necklace is made of real gold. The peddler tells him it's solid gold, and that he has a certificate to prove it. You step into this crowd; the peddler sees you, and he steps up and shakes your hand. He asks if you have any questions, or if you're in the market to buy a new necklace. The two of you chat for a few minutes, then he politely says he has to move on to another customer, but will be right there if you need anything at all.

Which peddler would you buy from -- the shouter (spammer) or the sharer? Tell us in the comments!

Leveraging Twitter For Your Business (2 of 5): Online Buzz Meets Real World Success

Last time in Leveraging Twitter For Your Business, we talked about 5 ways to build a bigger, more loyal group of followers. Now, having thousands (or millions!) of Twitter followers is fine, but it doesn't mean much unless you leverage them to share the news about Cafe 2.0 and build bigger, more profitable groups! This time, we'll look at 3 "case studies" of businesses who have used this exciting platform to boost revenue, and attract more (and more passionate) customers!

REAL WORLD SUCCESS STORY #1: KOGI BBQ

Around Los Angeles -- where Gano Excel, USA is proud to make its corporate home -- there's an edible sensation that's taking street corners by storm. Food-lovers are lining up for more than 2 hours to get a taste of Kogi BBQ, a delicious fusion of Korean and Mexican fare that is sold exclusively from the back of mobile trucks. And Kogi BBQ revolutionized on-the-go cuisine in L.A. by updating users about their location using Twitter.

The company tweets its locations a few hours before they arrive; by the time they get there, they have a huge group of people clamoring for this trendy taste sensation. Newsweek calls them the US's first "viral eatery" (don't be scared -- that's a good thing, in Internet terms!) -- attracting more customers by spreading their location like some people spread YouTube videos or cool new Web sites.Lots of companies have followed their lead, and to equally impressive success!

How Can This Work For My Gano Excel Business?

If you plan on having a real-life meet-up in your town, Tweet its location in the days and hours leading up to the event! Use these "Twitter alerts" to remind your local followers about the meeting, then encourage those who attended to Tweet their reactions to the meeting after they've gone home. By drawing a connection between your real-world business and your online identity, you can build a happier, more devoted and engaged group, and make every meeting a gala event!

REAL WORLD SUCCESS STORY #2: THREADLESS TEE-SHIRTS

Threadless Tee-Shirts, a $30 million a year Chicago-based venture, sells limited edition runs of unique tee-shirts that are created by their active user-base. Styles and trends that begin at Threadless often find their way to major retail stores like Target and Wal-Mart: they're on the "cutting edge" of tee-shirt design, a young company using the Internet to redefine fashion and "cool" on a monthly basis!

Threadless began using Twitter to launch contests and encourage users to create their own tee-shirt designs. And boy, did it ever work: since Threadless began their Twitter campaign, they've increased revenue by 6 figures in the first 5 months of the program!

How Can This Work For My Gano Excel Business?

You can use Twitter to design contests that will incentivize your group. It's a convenient, quick way to get the word out about new sales competitions or group-generated marketing pushes, and provides an easy venue for recognizing your team members' triumphs!

REAL WORLD SUCCESS STORY #3: ROSE ASSOCIATES

We know this is the one you've been waiting for! Using the search function on Twitter, New York-based marketing and real-estate management firm Rose Associates find hundreds of new leads a month. By searching for Tweets that use terms like "moving to New York City," or "no-fee New York," this company is able to connect with consumers who are actively interested in their product!

How Can This Work For My Gano Excel Business?

As one article points out, the key to leads generation on Twitter is to "listen for people expressing a need for your product or service." Search for people who are Tweeting about income troubles, the desire to live a healthier life, their love of coffee, their interest in holistic medicine, etc. -- by targeting these consumers, you will generate a list of leads for people actively seeking what you have to offer!

Next time in Gano Excel's Leveraging Twitter For Your Business, we'll discuss 5 sure-fire ways to not achieve your goals on Twitter. This is one you don't want to miss, so make sure to keep an eye out for it in the next few days!

Do you know someone who sky-rocketed their business to a new level using Twitter? Want to share your own Twitter success story? Tell us in the comments!

Ganoderma 101: Organic Germanium (Part 5 of 5)

This is it: the last installment of Gano Excel's special 5-part series, Ganoderma 101! For the "grand finale," we're proud to present Organic Germanium, perhaps the most powerful weapon in Ganoderma lucidum's 5-cannon artillery of health-boosting mega-nutrients!

Germanium is a powerful mineral that has been used for centuries to help treat a battery of diseases, including (but not limited to):

• Anemia
• Digestive disorders
• Asthma
• Eye disease
• Certain types of cellular malignancies
• And much more!

Germanium's powerful potential healing capabilities are based on three major changes it makes in your body's overall balance. Germanium has been shown to:

1. Discharge abnormal electrical impulses around cell abscesses
2. Boost your body's overall "good" oxygen levels
3. Regulate your body's whole electrical system

Basically, you could call Germanium the "plant manager" for the giant power plant that is your body: by keeping all your electrical charges in harmonious balance, Germanium could help prevent and treat disastrous "core meltdowns."

Scads of scientific studies have highlighted Germanium's powerful health-boosting capabilities, but it's important that you take only the purest-available products. Lucky for you, Gano Excel's 100% organic Ganoderma lucidum extraction process provides the purest-possible doses of all 5 of Ganoderma's core health-boosting components!

Thank you so much for joining us for this special series here at the Gano Coffee Blog. It's our mission to provide you with the best, most accurate information available to us so you can make an informed decision about how best to boost your well-being. As you make your decision, please remember: the purpose of all of our informational articles is to provide you with solid facts and science-based reasons for "The Magical King of Herbs'" health benefits. As always, we're not making claims here: we're simply providing you with information that can help you make an informed decision about our products. Consult with your doctor before beginning any herbal regimen!

Leveraging Twitter For Your Business (1 of 5): Find More Followers!

In the last 6 or so months, just about everybody and their grandmother has started up a Twitter account. They've used those precious 140-characters to tell the world all about their opinions, likes and dislikes, and views on everything from politics to movies, great restaurants to that one time they stubbed their big toe. Sure, a lot of Twitter posts are what Web folk would call "egocasting" -- just telling the world about yourself for the sake of telling the world...well, all about yourself. But more and more businesses are tapping in to the marketing power of this cool new medium, some with amazingly profitable results!

Fact: one tee-shirt company was able to ramp up sales by 6 figures! Fact: a real estate marketing firm out of New York generates hundreds of new leads a month! Fact: regular people like you and me have gained millions of followers just by sharing their views with the world! And all this with tiny, 140-character updates -- "tweets" -- that are taking the market by storm!

Twitter's not just a fly-by-night trend anymore: it's a sizable marketing venue, a kind of open-air market where people with a distinctive voice and a great opportunity to share can make a massive impact...provided they know the secrets to success on the site. Lots of Gano Excel affiliates are already leveraging this Web site for their own businesses -- now, we want to share 5 ways that you can take your budding Twitter account from fun hobby to a lead-generating, revenue-boosting machine!

Twitter Hint #1: FInd More Followers!

You can update your Twitter account 200 times a day, but it won't mean much if you don't have people reading what you post! Followers are the cash of Twitter: everybody wants more of them, only nobody seems to know the "secret formula" for finding them!

Well, here are some hints that can help you attract more followers on Twitter and share the news about Cafe 2.0 with even more people!

1.  Get Your People "Retweeting!" This is so important! Encourage everyone who follows you already -- your friends, family, co-workers, and online buddies -- to retweet some of your best Tweets on their own page. By getting your followers to re-post the cool things you've written, you'll attract attention from their followers, who will re-post the cool thing they saw on their friend's page, which will attract their followers! (This ought to be pretty familiar for all you network marketers out there!)

The formula for a "retweet" goes like this:

RT @ganoexcelcoffee: New contest up on the blog! Check it out!

Now, notice that the "RT @username" part takes up a little bit of your 140-characters...so if you want your posts retweeted, then keep them short and to-the-point!

2.  Use "Hash" Tags! "Hash" tags -- like #coffee, #networking, #marketing, #health, etc. -- help other Twitter users to find posts that interest them. When you're Tweeting about Gano Excel's amazing products and opportunities, make sure to include "hash" tags that are relevant to the topic you're posting about. For instance:

just had the best coffee of #coffee ever! it's called gano cafe!

or

#coffee that's good for your #health? it's true!

The power of the "hash" tag is that when people click on #'d word, they'll be taken to more tweets about the same topic. So that means that by crafting interesting tweets around popular tags, you can expose literally millions of people to Gano Excel!

3.  Be Twitter-Aware "Offline!" Whenever you have a chance, tell people in real life about where they can find you on Twitter, Facebook, etc. There's still no marketing like bellybutton-to-bellybutton marketing!

4.  Get Out There and Interact! Like all of the "new Internet," Twitter is a social medium -- meaning that in order to make an impact, you've got to interact with others! If somebody contacts you via Twitter, tweet back! Likewise, if you're browing Twitter accounts and see something you like, make sure to Tweet at the user. If your whole Twitter stream is just about the product and opportunity, without any attempts to interact with the larger Twitter world, you can be guaranteed not to find the followers you want. Get out there and communicate: show your fellow Tweeters that you're more than a marketer...you're also an engaged member of the online community!

5.  Follow Other People! Don't be afraid of finding and following people who are similar to you, or say things you think are cool or interesting. Remember: to find more followers, you have to be an active member of the online community. And doing that means reaching out to people you admire, and getting them to follow you.

In our next segment, we'll discuss a couple of huge "Twitter Success Stories," and how you can do what these companies did to bring your own business to the next level! Make sure to check in!

Do you have any cool Twitter hints? Are you active on Twitter, and want to leave your username for the world to see? Tell us all about in the comments!

Ganoderma 101: Ganoderic Essence (Part 4 of 5)

Last time in Gano Excel's 5-part series Ganoderma 101, our "crash course" in the 5 health-boosting benefits of nature's most miraculous medicinal herb, we discussed Polysaccharides, the super-nutrients that provide Ganoderma's unparalleled toxin-busting abilities. In this installment we'll explore Ganoderic Essence, the source of Ganoderma lucidum's skin-healing properties!

Ganoderic Essence has been shown to...

• Ease and/or heal certain skin diseases when applied directly to skin!
• Heal canker sores and other oral ulcerations!
• Rejuvenate body tissues!
• Provide clear, smooth "new-you" skin!

Ganoderic Essence works best on a regimen including both internal and external use of Ganoderma lucidum. So, between Gano Excel's fine Cafe 2.0 Beverages, 100% Pure Ganoderma Extract supplements, and total-body Hygiene Products (soap, toothpaste), you have a complete system for vibrant new skin!

Next time in Ganoderma 101 we'll take a look Triterpenoids, the cholesterol-busting super-oxidizer! Please remember: the purpose of this series is to provide you with solid facts and science-based reasons for "The Magical King of Herbs'" health benefits. As always, we're not making claims here: we're simply providing you with information that can help you make an informed decision about our products. Consult with your doctor before beginning any herbal regimen!

Ganoderma 101: Triterpenoids (Part 3 of 5)

Last time in Gano Excel's 5-part series Ganoderma 101, our "crash course" in the 5 health-boosting benefits of nature's most miraculous medicinal herb, we discussed Ganoderic Essence, that "special something" in Ganoderma lucidum that provides its skin-enhancing magic. In this installment we'll explore Triterpenoids, Ganoderma's cholesterol-busting super-adaptogens!

According to Wikipedia, Triterpenoid saponins are "a large group of compounds arranged in a four or five ring configuration of 30 carbons with several oxygens attached." These super-oxidizers have been shown to:

• Help prevent antigen-related allergies!
• Aid digestive processes!
• Hyper-boost and strengthen the nucleus of body cells!
• Scrub the body of cholesterol and neutral fats!

And according to recent research, Triterpenoids isolated from apple peels may even help in the battle against cancer! While the jury is still out on this development, it could be exciting news for everyone interested in "fighting for a cure"!

Triterpenoids are found in high-volume in both Ganoderma lucidum and Ganoderma-related products, and products containing Panax Ginseng. This means that Gano Excel's Cafe 2.0 Tongkat Ali Coffee may be the most triterpenoid-rich product on the market today!

In our final installment of Ganoderma 101 we'll take a look Organic Germanium, perhaps the most nutritious weapon in Ganoderma lucidum's powerful arsenal of health-boosers! Please remember: the purpose of this series is to provide you with solid facts and science-based reasons for "The Magical King of Herbs'" health benefits. As always, we're not making claims here: we're simply providing you with information that can help you make an informed decision about our products. Consult with your doctor before beginning any herbal regimen!